• Persona 1 -
    • Role: Website user
    • Main goal:
      • Get the relevant recommednation
      • Buy the products they are looking for
      • Want to have smooth and seamless experience
    • Challenges:
      • Too many items
      • They don’t know what they’re looking for
  • Persona 2 -
    • Role: Webstore Store owner
    • Main goal:
      • Generate as much revenue as possible

    • Challenges: